Why Your Website Is Your Strongest Salesperson and How to Make It Work 24/7

Any business owner must be all too familiar with the rigour and complications associated with acquiring customers through a sales staff. Maybe hiring, training and maintaining a staff of a salesperson has its benefits. But in addition to the salaries that are mandatory regardless of performance, there is also the commission that is required to be paid to the sales person for every customer acquired. 

For new business entrants or smaller businesses, the cost overruns incurred before even achieving break-even sales is the most prohibitive factor.

But what if all of this can be achieved at a fraction of the cost of hiring and maintaining a sales team?  The answer lies in digitizing your presence.

It’s 2025 and almost 40 years after the start of the digital revolution,  many business owners are totally oblivious to the power of maintaining a digital presence and its cost to returns ratio. 

Here are some advantages of having a website as compared to a salesperson:

  1. 24/7 Availability:

A salesperson will require his/her mandatory weekends off, clocking off every evenings, which is fair and square. But let’s not forget that most clients get to explore other conversations only in the evening after settling their business affairs. Wouldn’t it be an advantage for a business to have content and information readily available to prospective customers at the end of the day? Your website can show up with the information at anytime of the day. And unlike the sales team that needs to get back home, freshen up and show up to the clients office, a website is present 24/7 and is always well-dressed. It doesn’t require constant nightly rest and dressing up for the next day.

  1. Psychological factor of pull-marketing

Traditional methods of sending your salesperson to the clients office, while providing reliability and a human face to the meeting, also has the effect of appearing too needy and gets the prospect’s guards up. Salespersons push the product, whereas having well-tailored content specific to your client’s needs laid out in the digital space has the subtle effect of knowledge and authority. It cannot be understated that “Content is King” and your website is the palace which houses it! Wouldn’t it be nice to decorate your info-ready palace for a fraction of the cost of maintaining a sales team? It’s the art of selling without selling. 

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  1. Function over form

While a salesperson, however well-kempt and presentable, is ultimately human and might err and fumble about the details. As the saying goes in web design, it’s not just about how good it looks, but also about how well it performs. We at Digiworq lay strong emphasis on not just beautifying the website, but also making sure the right hooks, trust builders and CTA’s (Call-To-Actions) are structured on your website, which makes the website visitor curious about your product. 

  1. Non-localized presence

Consider this. A business owner just got an enquiry about his services/product from a different continent. Wouldn’t it be convenient and economical to have a well-planned website, not only with the product information ready, but also a button for scheduling an online meeting and also a payment gateway for making a purchase? Trust referrals garnered over years domestically can be used with proof to ease the concerns of any overseas prospect. In comparison, sending your sales team by flight, with accommodation expenses will cost you a small fortune!

Indian business history is rife with examples of how early adoption of the internet for business has completely transformed the trajectory and lives of the business owners. The most notable ones are  Sanjeev Bikchandani who had an idea of digitizing the real estate renting/purchasing sector. Now his company MagicBricks.com is a household name that needs no introduction.

Similarly, even in the matrimonials sector, Anupam Mittal was the early adopter of digitization, and now his site Shaadi.com has a monthly active user base of 1.5 million.

The lesson for all business owners big, medium or small is clear….adapt to the digital world. If not, hire someone to push your presence to the cyber-space or perish.

We at Digiworq, have extensive experience of helping more than 120 businesses establish their digital presence and upscale themselves in a period of months. 

Fill up the form below and we can begin the process of onboarding your business to the digital realm.