Can Websites Help Boost Sales?
In today’s digital age, there’s a strong need for a digital presence to create an awareness among the people about the business. The presence cannot just be simply an online appearance but a strong online presence that distinguishes them from other competitors with a unique identity. Also, to increase their sales, branding with a strong and attractive website plays a major part too.
For this purpose, websites play a major role in being a common point of communication between the business and the customers. In this blog post, let us dive in and know the facts on the question, Can websites help boost sales by exploring the key pointers on the importance of having a website that is potentially speedy enough, with a good user experience design cum development and an eye-catching design to drive more people that results in sales?
Why do websites influence people to buy?
A website is not just a marketplace but an essential tool that creates trust in the business. Though it has few setbacks, websites are continuously a positive part of every business’s growth and sales achievements. One undeniable fact about a website is that it serves as a digital shopfront, providing potential customers with information about products and services.
According to recent statistics on www.saleslion.io and a few more other websites, 81% of consumers begin their shopping journey by researching online. This emphasises the need for businesses to have a well-designed website that not only attracts visitors but also converts them into paying customers.
What do the statistics on customer behaviour about online buying say?
According to www.businessdasher.com, 75% of consumers judge a business’s credibility based on its website design. Businesses with a good optimised website achieve 2.8 times higher revenue growth than those without. These statistics underscore that a professional website is essential for establishing credibility and trust with potential customers.
Once the trust part and the attraction part meet their finish line, then goes the product quality. So, when the product meets the quality expected, then goes the sales with which your target audience has set their purchase ability to complete the purchase. So, for all this to happen, a website is the first and best tool.
How To Measure the Impact of Website Performance on Sales?
The first and main aspect of website performance is speed. It is commonly agreed that a one-second delay in page load time can lead to a 7% reduction in conversions. According to www.neilpatel.com, For an e-commerce site generating $5,000 daily in sales, this delay could result in a loss of $350 per day or nearly $130,000 annually.
What does the study say?
According to www.shopify.com, around 40% of website visitors abandon sites that take longer than three seconds to load. According to www.cloudflare.com, around 47% of consumers expect a webpage to load in two seconds or less. These data highlight the importance of regularly checking the website speed and optimising performances to retain visitors and maximise conversion rates.
How is User Experience Design and Development Important?
A well-designed website is equal to good look and feel plus an ease of use. This is something that directly influences sales. When the users find it easy to navigate, they are more likely to complete their purchase easily. So, not just that if the website has enough data with an ease of use, the users would find it easy to reorder with that trust of a user-friendly website. Apart from which, the design is what recommends your products to the users. Since then, when the word “Aesthetics” got its name. People are probably looking for it everywhere. It’s become the first thing that attracts any user. A good-looking website can instill confidence in potentially new customers and encourage them to engage with your brand.
What do the statistics say?
According to www.cxl.com, almost 94% of first impressions are design-related. Then if there’s an attractive and engaging video seen, then there are 88% chances to get a returning user to the same website. So, an investment in a good website UI/UX would never be wasted as it supports improving their online sales performance.
How DigiWorq Marketing and Technology Solutions Help Enhance Online Sales?
At DigiWorq Marketing and Technology Solutions, we understand that every business is unique. Every business needs different approaches, styles, languages, tones, and colours. We stand in that part where we coordinate with your needs and collaborate with you to align with the needs of showing better results on one hand and putting a smile on your website whenever you visit it. We make sure that our approach is personalised to your business with our advanced techniques and tools of website creation and management.
Final Thoughts
Thus a well-designed and optimised website is very good for businesses aiming to boost sales in today’s competitive market. From beginning a website UI to improving it with excellent Search Engine optimisation (SEO) is a walk in the park for a digital marketing and technology solutions company like Digiworq. With our special focus on SEO, UX design, content marketing, and performance marketing, we help our clients achieve their target in sales with our carefully planned execution.