In today’s digital age, there’s a strong need for a digital presence to create an awareness among the people about the business. The presence cannot just be simply an online appearance but a strong online presence that distinguishes them from other competitors with a unique identity. Also, to increase their sales, branding with a strong and attractive website plays a major part too. 

For this purpose, websites play a major role in being a common point of communication between the business and the customers. In this blog post, let us dive in and know the facts on the question, Can websites help boost sales by exploring the key pointers on the importance of having a website that is potentially speedy enough, with a good user experience design cum development and an eye-catching design to drive more people that results in sales?

Why do websites influence people to buy?

A website is not just a marketplace but an essential tool that creates trust in the business. Though it has few setbacks, websites are continuously a positive part of every business’s growth and sales achievements. One undeniable fact about a website is that it serves as a digital shopfront, providing potential customers with information about products and services. 

According to recent statistics on www.saleslion.io and a few more other websites, 81% of consumers begin their shopping journey by researching online. This emphasises the need for businesses to have a well-designed website that not only attracts visitors but also converts them into paying customers.

What do the statistics on customer behaviour about online buying say?

According to www.businessdasher.com, 75% of consumers judge a business’s credibility based on its website design. Businesses with a good optimised website achieve 2.8 times higher revenue growth than those without. These statistics underscore that a professional website is essential for establishing credibility and trust with potential customers. 

Once the trust part and the attraction part meet their finish line, then goes the product quality. So, when the product meets the quality expected, then goes the sales with which your target audience has set their purchase ability to complete the purchase. So, for all this to happen, a website is the first and best tool.

How To Measure the Impact of Website Performance on Sales?

The first and main aspect of website performance is speed. It is commonly agreed that a one-second delay in page load time can lead to a 7% reduction in conversions. According to www.neilpatel.com, For an e-commerce site generating $5,000 daily in sales, this delay could result in a loss of $350 per day or nearly $130,000 annually.